How to Optimize for Local Search

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Most experts agree that local search should continue to be an area of focus for search marketing professionals in 2014. Google continues to pay attention to improving local search results, and expanded use of the Local Carousel is just one example of Google’s recent enhancements. How should your business — assuming it has a physical […]

Agency Pricing Realities

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Walk around the halls of any ad agency and you will hear a wide array of colorful language more suited for a locker room than a place of business, but the dirtiest word you are likely to encounter is the dreaded “procurement”.  This word universally sends shivers down the spine of anyone that’s had the […]

Best Twitter Features to Promote your Online Business

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Why Twitter? Businesses of all sizes have been slow in realizing the potential of social media marketing. And those who do, fail to understand the reason and benefits of marketing on Twitter. The thing about Twitter is that it is not the average social media site where people sign-up to hang out with friends. Twitter […]

Factors That Impact Your Positioning in a YouTube Search

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In our last blog post, we discussed optimization strategies for your video content. By providing visitors with compelling titles, descriptions, and tags, you are providing YouTube’s search engines with the triggers to support your optimization efforts. Like the content triggers discussed earlier, there are several engagement factors that are influential in getting your videos to […]

How Optimizing Video Can Lead to Traffic and Conversions

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What’s the second largest search engine behind Google? Bing? No. Yahoo? No. AOL? No. The correct answer, of course, is YouTube, which processes more than 3 billion searches each month. Additionally, since November 2011, YouTube video results are embedded into Google search results. Try typing “psy Gangnam style” into Google, and the first four results, […]

And Our 9th Annual State of Search Survey Says…

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SEMPO is pleased to release our 9th Annual State of Search Report.  For an industry that is constantly evolving, this report remains a critical touchstone for digital marketers looking to assess where they stand today and where they should be looking to succeed tomorrow.  Plus, our unique approach of surveying and segmenting results for both companies […]

Talent Acquisition and Job Hunting Beyond LinkedIn

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According to the 2013 Jobvite Social Recruiting Survey, 94% of recruiters use or plan to use social media in their recruiting efforts, while 78% of them have made a hire through social media. Thus, it makes sense for recruiters and job hunters alike to utilize social media. For Job Hunters 1. Review privacy settings – […]

Keyword Insights: An Interview with Bill Hunt

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How are Hummingbird and “not provided” affecting the Search Marketing industry? What are some insider tips and tricks? SEMPO recently chatted with Bill Hunt, President of Back Azimuth Consulting and co-author of Search Engine Marketing, Inc., about his views on Search Marketing and the latest industry changes. 1. What initially attracted you to work in […]