State of Search Marketing Infographic – Measuring Performance

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SEMPO is excited to present the State of Search Marketing Infographic on Measuring Performance. This infographic shows the ability to measure ROI continues to be a struggle for social and mobile marketing. While marketers are confident in their ability to measure paid search and email, more needs to be done to improve the ability to […]

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    The Half-Year Update: Standout Social Media Changes That Have Impacted The Search Industry So Far In 2014

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    It’s hard to believe but six months of 2014 have already passed. As important as check-ins and analysis are for any program, it’s equally important to take a step back and look at the broad picture of what’s happened in the first six months of 2014. As search and social become more intertwined, it’s key […]

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      State of Search Marketing Infographic – Budgeting Trends

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      SEMPO is excited to present the State of Search Marketing Infographic on Budgeting Trends. The infographic shows that as search marketing increasingly becomes an integrated discipline, companies will need to be more agile in shifting their budgets to stay ahead of their competition. The State of Search Marketing Report showcases changes from 2012 and offers […]

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        State of Search Marketing Infographic – Companies vs. Agencies

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        SEMPO is excited to present the State of Search Marketing Infographic comparing the digital marketing approach of companies and agencies. The State of Search Marketing Report showcases changes from 2012 and insights into what to expect in 2014. This annual report is a critical touchstone for digital marketers looking to assess where they stand today […]

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          How Your PPC Program Can Help You Retain Customers

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          Remarketing campaigns can help you gain an extra edge from your PPC efforts. Don’t overlook customer retention in your overall marketing mix. In our post, PPC and the Marketing Lifecycle, we discussed the role paid search plays in each phase of the marketing cycle from the discovery phase through conversion. But once you’ve acquired a […]

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            State of Search Marketing Infographic – Mobile Trends

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            SEMPO is excited to present the State of Search Marketing Infographic on Mobile Trends. The State of Search Marketing Report showcases changes from 2012 and insights into what to expect in 2014. This annual report is a critical touchstone for digital marketers looking to assess where they stand today and where they should be looking […]

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              Inside the New Era of Google Shopping: Marketer Perceptions of PLAs and Shopping Campaigns

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              The paid search landscape has evolved dramatically and grown tremendously in the past few years. Google Product Listing Ads (PLAs) have opened up new opportunities for retailers with an engaging, product-focused format to connect with consumers and capture online traffic. This past holiday season, Kenshoo clients saw huge returns from PLAs. By boosting PLA spend […]

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                State of Search Infographic – Overview

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                SEMPO is excited to present the State of Search Marketing Infographic. The State of Search Marketing Report showcases changes from 2012 and what to expect in 2014. The report includes data from both company and agency respondents. This annual report is a critical touchstone for digital marketers looking to assess where they stand today and […]

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                  PPC and the Marketing Lifecycle

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                  Paid Search is often used to bring awareness to your product or service, but don’t overlook its value during each phase of the marketing lifecycle. Most marketers are familiar with the acronym AIDA (Awareness, Interest, Desire, Action), which describes the timeline from which a consumer engages with a brand. This tried and true model can […]

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                    Local SEO Converges with Mobile Search

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                    Consumers searching for information about local businesses increasingly turn to their smartphones for answers. According to Google’s Mobile Search Moment Study, 77 percent of mobile searches take place at home or work, where a PC or other device is available to the searcher and now over 1 out of every 3 searches is done on […]

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