E-commerce and Social Media Advertising Part 1

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Social media advertising is an important and evolving facet of digital marketing, and especially valuable in the E-commerce buying cycle. Because the E-commerce buying experience is less defined than the experience of shopping at a brick-and-mortar business, there are unique opportunities for digital marketers to reach out to consumers at various points in the buying […]

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    Multi-Cultural and International Search: Trends and Opportunities

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    As the world becomes increasingly globalized, the roles of multi-cultural and international search in search engine marketing are shifting as well. What trends and opportunities do marketers anticipate? SEMPO asked industry insiders what trend they think will have the biggest impact on international search within the next year. Jose Saldaña, Elena MacGurn, and Daniel Hucks […]

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      Multi-Cultural and International Search: Research and Strategy Q&A

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      As the world becomes increasingly globalized, multi-cultural and international search are becoming an integral component in search engine marketing. What are the best international search campaign tactics and how are marketers implementing them? SEMPO asked its members for their insights. 1. How do you conduct research for international search campaigns? Can you share any tools […]

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        Comprehensive Local Search Strategies Increase Online Visibility and Offline Conversions

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        This heat map from Mediative’s recent study shows how attention on the local listings box is greater than attention to the top two organic listings when the local listings box is above the organic listings. It’s a different story when the local listings box is below the top organic listings.

        Consumers who are searching locally are ready to buy. It’s not rocket science, just common sense! And being discovered through local search makes strong business sense too. The search landscape has evolved, and businesses must evolve their digital strategy too if they don’t want to risk getting left behind. There are two main types of […]

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          What is your agency’s reputation for client service?

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          3 Ways you can use your client focus to win new business.   How does your agency differentiate itself? Do you focus on the experience of your team, the awards you’ve won, or your impressive client portfolio? There are many ways to stand apart from the competition, but there is one that is resonating more […]

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            Has Blogging Outlived its Usefulness in SEO?

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            In an ever-changing industry like digital marketing, it’s important to stay current and implement practices that will give your business an advantage over the competition. With close to a billion blogs on the Internet, it’s easy to get lost in the crowd. With so much competition, has blogging outlived its usefulness in SEO? The answer […]

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              Identity Crisis: Do you know what I do for a living?

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              Recently, a respected veteran of the search engine marketing world – who also happens to be the head of search engine marketing for one of the largest and fastest-growing companies on the planet – asked something on his Facebook account that surprised me. I won’t give a direct quote, but the gist of the question […]

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                The Future of Digital Is Here and It Is Targeted

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                Here at SEMPO we’ve been thinking a lot this month about how digital has evolved so far this year and how we expect it to continue to evolve over the second half of 2014. There are many angles from which we could write about the topic—from Matt Cutts’ statements on the changing nature of guest […]

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                  State of Search Marketing Infographic – Measuring Performance

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                  SEMPO is excited to present the State of Search Marketing Infographic on Measuring Performance. This infographic shows the ability to measure ROI continues to be a struggle for social and mobile marketing. While marketers are confident in their ability to measure paid search and email, more needs to be done to improve the ability to […]

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                    The Half-Year Update: Standout Social Media Changes That Have Impacted The Search Industry So Far In 2014

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                    It’s hard to believe but six months of 2014 have already passed. As important as check-ins and analysis are for any program, it’s equally important to take a step back and look at the broad picture of what’s happened in the first six months of 2014. As search and social become more intertwined, it’s key […]

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