State of Search Marketing Infographic – Budgeting Trends

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SOS_Budgeting Trends

SEMPO is excited to present the State of Search Marketing Infographic on Budgeting Trends. The infographic shows that as search marketing increasingly becomes an integrated discipline, companies will need to be more agile in shifting their budgets to stay ahead of their competition. The State of Search Marketing Report showcases changes from 2012 and offers […]

State of Search Marketing Infographic – Companies vs. Agencies

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Sempo State of Search_Companies Agencies

SEMPO is excited to present the State of Search Marketing Infographic comparing the digital marketing approach of companies and agencies. The State of Search Marketing Report showcases changes from 2012 and insights into what to expect in 2014. This annual report is a critical touchstone for digital marketers looking to assess where they stand today […]

How Your PPC Program Can Help You Retain Customers

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Remarketing campaigns can help you gain an extra edge from your PPC efforts. Don’t overlook customer retention in your overall marketing mix. In our post, PPC and the Marketing Lifecycle, we discussed the role paid search plays in each phase of the marketing cycle from the discovery phase through conversion. But once you’ve acquired a […]

State of Search Marketing Infographic – Mobile Trends

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SEMPO_State of Search_ Mobile Trends

SEMPO is excited to present the State of Search Marketing Infographic on Mobile Trends. The State of Search Marketing Report showcases changes from 2012 and insights into what to expect in 2014. This annual report is a critical touchstone for digital marketers looking to assess where they stand today and where they should be looking […]

Inside the New Era of Google Shopping: Marketer Perceptions of PLAs and Shopping Campaigns

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SEMPO_Google Shopping

The paid search landscape has evolved dramatically and grown tremendously in the past few years. Google Product Listing Ads (PLAs) have opened up new opportunities for retailers with an engaging, product-focused format to connect with consumers and capture online traffic. This past holiday season, Kenshoo clients saw huge returns from PLAs. By boosting PLA spend […]

State of Search Infographic – Overview

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SEMPO is excited to present the State of Search Marketing Infographic. The State of Search Marketing Report showcases changes from 2012 and what to expect in 2014. The report includes data from both company and agency respondents. This annual report is a critical touchstone for digital marketers looking to assess where they stand today and […]

PPC and the Marketing Lifecycle

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Paid Search is often used to bring awareness to your product or service, but don’t overlook its value during each phase of the marketing lifecycle. Most marketers are familiar with the acronym AIDA (Awareness, Interest, Desire, Action), which describes the timeline from which a consumer engages with a brand. This tried and true model can […]

Local SEO Converges with Mobile Search

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Consumers searching for information about local businesses increasingly turn to their smartphones for answers. According to Google’s Mobile Search Moment Study, 77 percent of mobile searches take place at home or work, where a PC or other device is available to the searcher and now over 1 out of every 3 searches is done on […]

How to Optimize for Local Search

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Most experts agree that local search should continue to be an area of focus for search marketing professionals in 2014. Google continues to pay attention to improving local search results, and expanded use of the Local Carousel is just one example of Google’s recent enhancements. How should your business — assuming it has a physical […]

Agency Pricing Realities

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Walk around the halls of any ad agency and you will hear a wide array of colorful language more suited for a locker room than a place of business, but the dirtiest word you are likely to encounter is the dreaded “procurement”.  This word universally sends shivers down the spine of anyone that’s had the […]