Has Blogging Outlived its Usefulness in SEO?

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In an ever-changing industry like digital marketing, it’s important to stay current and implement practices that will give your business an advantage over the competition. With close to a billion blogs on the Internet, it’s easy to get lost in the crowd. With so much competition, has blogging outlived its usefulness in SEO? The answer […]

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    Identity Crisis: Do you know what I do for a living?

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    Recently, a respected veteran of the search engine marketing world – who also happens to be the head of search engine marketing for one of the largest and fastest-growing companies on the planet – asked something on his Facebook account that surprised me. I won’t give a direct quote, but the gist of the question […]

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      The Future of Digital Is Here and It Is Targeted

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      SEMPO_Future of Digital

      Here at SEMPO we’ve been thinking a lot this month about how digital has evolved so far this year and how we expect it to continue to evolve over the second half of 2014. There are many angles from which we could write about the topic—from Matt Cutts’ statements on the changing nature of guest […]

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        State of Search Marketing Infographic – Measuring Performance

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        SEMPO_State of Search_Measuring Performance

        SEMPO is excited to present the State of Search Marketing Infographic on Measuring Performance. This infographic shows the ability to measure ROI continues to be a struggle for social and mobile marketing. While marketers are confident in their ability to measure paid search and email, more needs to be done to improve the ability to […]

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          State of Search Marketing Infographic – Budgeting Trends

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          SOS_Budgeting Trends

          SEMPO is excited to present the State of Search Marketing Infographic on Budgeting Trends. The infographic shows that as search marketing increasingly becomes an integrated discipline, companies will need to be more agile in shifting their budgets to stay ahead of their competition. The State of Search Marketing Report showcases changes from 2012 and offers […]

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            State of Search Marketing Infographic – Companies vs. Agencies

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            Sempo State of Search_Companies Agencies

            SEMPO is excited to present the State of Search Marketing Infographic comparing the digital marketing approach of companies and agencies. The State of Search Marketing Report showcases changes from 2012 and insights into what to expect in 2014. This annual report is a critical touchstone for digital marketers looking to assess where they stand today […]

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              How Your PPC Program Can Help You Retain Customers

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              Remarketing campaigns can help you gain an extra edge from your PPC efforts. Don’t overlook customer retention in your overall marketing mix. In our post, PPC and the Marketing Lifecycle, we discussed the role paid search plays in each phase of the marketing cycle from the discovery phase through conversion. But once you’ve acquired a […]

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                State of Search Marketing Infographic – Mobile Trends

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                SEMPO_State of Search_ Mobile Trends

                SEMPO is excited to present the State of Search Marketing Infographic on Mobile Trends. The State of Search Marketing Report showcases changes from 2012 and insights into what to expect in 2014. This annual report is a critical touchstone for digital marketers looking to assess where they stand today and where they should be looking […]

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                  Inside the New Era of Google Shopping: Marketer Perceptions of PLAs and Shopping Campaigns

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                  SEMPO_Google Shopping

                  The paid search landscape has evolved dramatically and grown tremendously in the past few years. Google Product Listing Ads (PLAs) have opened up new opportunities for retailers with an engaging, product-focused format to connect with consumers and capture online traffic. This past holiday season, Kenshoo clients saw huge returns from PLAs. By boosting PLA spend […]

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