Importance of Online Reputation Management

by • January 30, 2017 • Featured, Local Search, SEO 101Comments (4)2131

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The reality of the internet is that it has built a culture of sharing opinions, values and thoughts. Whether they are positive or negative, these opinions are critical to your company’s image, reputation, and ultimately its success.

Now more than ever, the power of opinion-shaping is in the customers’ hands. Therefore, effective businesses today understand that is not enough to provide quality services, but it is important to engage their customer base and encourage sharing of their customers’ opinions.

Comments and review sections are great for customer experience sharing, but it is important to understand they can also be extremely damaging. So you must be ready to act to address negative comments and criticism.  These should always be addressed, quickly resolved, and never ignored.

 

To protect your digital footprint and maintain a positive image, be sure to regularly check:

  1. Social Media Accounts: It is important to do some level of social media monitoring and sentiment analysis. This is the easiest way to understand what is going on with your brand, your competitors and what people are voicing about your business. When you do get positive feedback, share it! Positive comments, reviews, and testimonials should be leveraged!
  1. SEO: Regularly search for your business on search engines and see what people are saying on review sites and blogs. Be sure to take action in an appropriate, yet prompt manner on any and all unflattering remarks you may come across.
  1. Other resources:
  • Google Alerts: Google Alerts are a great way to be notified of any content related to your brand. Receive emails when new results are found – such as articles, blogs, research, websites and other terms that match your specific search term.
  • Yext: Yext makes it easy for companies to make location-based information/listings on multiple websites from one single place.
  • Hootsuite: Hootsuite’s streams allow you to set up dashboards of real-time mentions of your brand. Good or bad, it provides you with information for staying up-to-date and ready for action.
  • Complaint Websites: A great way to search complaint websites is this search tool. Use this helpful tool to explore new and existing complaints about your brand from their vast collection of sources.

It is important to understand that with online reputation management you are not just protecting your business from the past, but preparing for the future. Use this as a stepping stone to drive new business and positive reputation going forward.

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4 Responses to Importance of Online Reputation Management

  1. Hello,
    Interesting Article about Online Reputation management and clearly explained. Actually it refers to the influencing and controlling of an individual’s or group’s reputation. ORM is very useful for every business and there are many online reputation management companies offers you to make to help your brand reputation.

  2. Very interesting article
    I always spend an hour a day or maybe more if we have just issued a press release, checking any mentions of teh company etc.
    Same with our employees, we monitor FB closely as an employee’s weekend habits / photos from teh weekend could cause damage to your company reputation

  3. Manshu Ydoxy says:

    Excellent content for online reputation management. I fully agree with you. good job..

  4. Pranav Joshi says:

    In this digital world you have to make reputation in online market also. Now a days people first check your online reputation then go ahead. Yes, you have to check regularly feedback, social media comments, reviews for the best online reputation of the website.

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