There are plenty of smart, well known and proven ways to increase web traffic, such as blogging, content SEO, PPC, using social media, and the list goes on. It goes without saying — but I will say it anyway just in case there is any lingering doubt — that all businesses, regardless of their sector or size, should be leveraging these strategies and tactics (to varying degrees). After all, a website without enough visitors is not a profitable asset: it is a costly liability.
However, there are some lesser known — but nevertheless highly effective — ways to boost traffic that should also be part of your strategic mix; especially since they are practical and affordable vs. complex and expensive. Here is a rundown of six methods that could take your traffic numbers to the next level, and keep them there for the foreseeable future:
Publish Guest Blogs
Guest blogging is when you publish an article on another website that includes a link back to yours. In addition to potentially pulling traffic directly from the publishing website, backlinks are part of the off-site SEO profile that search engines evaluate when they rank sites. In other words: if two websites have exactly the same SEO score according to Google’s algorithm, the one with more quality backlinks will get ranked higher.
However, to make guest blogging work, it cannot be a “spray and pray” proposition. You need to identify suitable websites that are credible, established, and whose topicality/content profile aligns with yours. For example, if you supply propane to the construction industry, guest blogging on a website that centers around providing party supplies or cruise vacations is not a good idea.
Blog syndication has been around for decades, but a surprising number of businesses do not take advantage of it — which is something of a mystery, and more practically for our purposes, it is a wasted opportunity to exponentially increase the number of potential readers, and ideally, prospects and customers. Think of it like broadcasting a TV show on a network vs. public access television.
Put URLs and QR Codes on Vehicle Wraps
According to Landmark Signs, adding site URLs and QR codes to vehicle decals or full-body wraps can significantly, and in some cases dramatically, increase web traffic. However, not all vehicle wraps are created equal. The cheap DIY kind tend to fade and peel, and end up damaging brands rather than enhancing them. A customized and professionally installed vehicle decal only costs a few hundred dollars, and an eye-catching full-body wrap is usually around $2000-$3000, depending on the material, design elements, and so on.
Interviewing experts generates traffic on multiple levels. First, the name recognition of the expert alone can bring people in. Second, that same recognition will be visible to search engines, so that when your prospects are searching for said expert, there is a chance that your interview will be ranked in the results — and you will get the click. Third, the expert her or himself has a network of fans; many of whom will make the trek to your website to see their beloved thought leader in action. Fourth, interviewing experts is great original content, and it is usually evergreen as well (i.e. it will remain fresh and valid for years).
Cross Promote with Brick-and-Mortar
Your business might already be cross promoting with other websites. But there is a big offline world out there as well, and rumors of its demise have been greatly exaggerated. Putting your QR code or website on a business card, sign or flyer in a strategically-selected retail environment could generate significant traffic. For example, if you provide malware removal services, then advertising your website at a coffee shop where many laptop using — and hence, prospective malware victims — congregate each day could be a smart move.
Run Workshops, Classes or Seminars
It takes a bit more effort and there is an opportunity cost (and potentially other costs as well), but running workshops, classes or seminars could result in a surge of web traffic. And even more valuably, the majority of these people are likely to be qualified leads who know you personally (or at least, about you), and will typically be much further ahead on the buyer’s journey than someone who is discovering you for the first time, such as through organic search or PPC.
The Bottom Line
Generating web traffic is not a best practice: on today’s hyper-competitive digital landscape, it is essential for success — and in the long-run, for survival. As noted earlier, well known strategies and tactics like blogging, SEO, social media and so on need to comprise the core elements of an optimized web traffic generation program. However, the six lesser known methods above should also be part of the mix, since they can easily turn good traffic numbers into great ones.
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