Author: Mike Moran

Website: https://solosegment.com

Bio: Mike Moran is the co-author of the best-selling book Search Engine Marketing, Inc., now in its Third Edition. Mike is also the author of the acclaimed Internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. His newest book is Outside-In Marketing: Using Big Data to Guide Your Content Marketing with co-author James Mathewson. Mike is an international speaker and consultant and president of Mike Moran Group, and is the Senior Strategist of SoloSegment. He also serves as a senior strategist for Converseon, a leading social media consultancy , and Revealed Context, a social media text analytics firm. Mike is a former IBM Distinguished Engineer, holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia’s Darden School of Business, is a member of the SEMPO Board of Directors and a Senior Fellow at the Society of New Communications Research. He also founded and writes a marketing column for Biznology®.

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