Planning your digital marketing campaigns, reviewing and updating them from time to time, and executing them flawlessly – the entire process is no mean task. With new technological advancements along with frequent changes in customer behavior and social media trends, you need to be flexible and ready to fine-tune your digital marketing strategies.
Here are some top digital marketing trends of 2018, which you can use right away to stay at the top of your game.
1. Integrating AR in Digital Marketing Campaigns
A 2016 report predicts that by 2024, the AR (augmented reality) market size will be worth a whopping $100.24 billion. Though many marketers are still skeptical and confused about how best to use this technology, some have already started using AR to ensure better customer engagement and bring in new customers. If you haven’t yet joined the bandwagon, do so quickly.
Taking inspiration from Pokémon Go, you can use AR to offer geo-localized deals (like special discounts at a restaurant branch at a specific location). You may even use fun, interactive digital elements to educate your customers, or show them how to use your products and services.
2. Emphasis on Video Marketing
Over the next three years, predictions show 80% of global internet traffic being powered by videos. As people are watching an increasing number of videos on various devices, businesses and brands have found a new, powerful way to reach them, grab their attention and convert them into loyal customers.
You can leverage this incredible growth in the demand for videos in various ways, from marketing videos displaying your products and/or services, to behind-the-scenes videos showing how your team works.
3. Seizing the Micro-Moments
Every day, consumers use Google and other search engines to know, find, watch, do, or buy something quickly. By positioning your business to answer such questions, and do that fast in real-time, you can use these micro-moments to have a significant impact on your bottom-line.
Some effective ways of using micro-moments for digital marketing include investing in local search marketing (to leverage “near me” searches), using targeted keywords in your content to match particular search phrases, and ensuring you have a mobile-optimized website (as mobile devices are increasingly used in micro-moments). However, it doesn’t mean your job ends at being present across a growing number of micro-moments. You should make sure you understand your customers’ needs as well to help them proceed along their individual paths.
4. Planned Use of Chatbots to Handle Various Tasks
Most businesses use chatbots mainly for responding quickly to their customers’ grievances, queries or comments. However, businesses are increasingly using them for handling general questions, improving user engagement, and even closing deals.
If you can set your bots properly, it can be hard for someone to tell if they are interacting with a chatbot or an actual person. Apart from handling customer service issues, these bots can help you to get useful information about your site visitors (their email ID, preferences, etc.), engage them fast (with quick responses) and even drive home your messages effectively.
5. Integration of SEO and Content Marketing
Some digital marketers consider SEO and content marketing separately, and that’s how these people set themselves up for failure. Your SEO efforts won’t bear fruit if they aren’t complemented by your content marketing. And unless your content marketing uses the relevant keywords, has strategic backlinks and offers a great user experience (UX) as SEO demands, they won’t bring you the desired traffic. Thus, SEO and content marketing need to work together to make your digital marketing campaigns a success.
As a digital marketer, it’s important to stay updated on the latest trends and know how they are affecting businesses. If you aren’t using these trends to your advantage, or just using a few, make sure to tweak your marketing campaigns to leverage as many of these as you can. After all, adapting to these trends and crafting customized digital marketing plans to meet the needs of your global and local clients are exactly the steps that will help you stay ahead of the competition.
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