Compelling website content is the key to engaging with your audience. It needs be unique, shareable, and useful for the reader, as well as optimized to help attract/influence search engines… Let’s go back to the basics with 10 tips to writing engaging, optimized content:
1. Headline – When it comes to creating content, a headline needs to be compelling. Why? Simply because it is the first thing readers look at. When trying to write a headline, keep in mind that it should draw in readers and give them (and search engines) a very concise idea of what your content will be about.
2. Show and Tell – Write your article as if you were writing your English papers back in college. Back up your points with reliable sources (links when possible) as this will make your content more credible. Also consider using graphics to reinforce key points (see below for more on this).
3. The 5 W’s – Try to answer the “who, what, when, where, and why” questions as concisely as possible. When each of these questions are answered, your content becomes more useful and more likely to be shared.
4. KISS (“Keep It Simple Stupid”) – Most of the time, content that is to the point keeps readers interested and more likely to read through the whole article; put away those thesauruses and avoid using jargon!
5. Meta Description – Like the headline, the meta description is what search engines use in their results listing to let your readers know exactly what your content is about. Try to be as specific as possible so as to capture your reader’s attention.
6. Optimize with Keywords – A very easy way for your content to be easily searched and receive higher traffic is by implementing the use of keywords. Focus on a single keyword or keyword phrase for each piece of content. Include several “natural/conversational” keyword mentions but don’t overdo it. Remember, it’s always quality over quantity.
7. Images – Like keywords, images are what draw readers to your content. Remember, search engine bots don’t see pictures, so be sure to optimize your images. This can be done by including a descriptive file name, alt text, and a caption for your images.
8. Summary – As a conclusion to your content, always recap what you are trying to say in the article. For some readers, the conclusion is where they draw most of the information, or at least tidbits of the information. It’s also a good place to encourage feedback from your readers.
9. Revision – When you believe you have finished writing your article, think again. Always revise and edit until you cannot revise anymore. Then don’t be afraid to make more changes to the content if it’s not getting the readership you expected.
10. Social Sharing – Finally, include social sharing features on each page of your website. When people share your content through social, it can help your website rankings.
Try out different tips to see what works for you and what doesn’t. Always experiment until you’ve come to the right recipe for drawing readers to your website.
Do you have a tip for writing engaging, optimized content? Share in the comments below: