Yes, it’s that time of year again – when marketers assess what went right (and wrong) as well as look forward to fresh beginnings. This time of reflection is also the perfect opportunity to take a few moments to participate in SEMPO’s 10th annual State of Search Survey. The survey continues our well-established template of capturing and segmenting data relevant for both marketers/clients and agencies so it is open to all digital marketers, whether they are SEMPO members or not.
We are also pleased to announce that this year we are partnering with Third Door Media (publisher of Search Engine Land and Marketing Land) to field the survey and report the results. This edition includes focus on digital marketing trends including Search Engine Optimization, Pay Per Click Advertising, Social Media Marketing and other digital channels in the following areas:
-Channels being utilized and changes in investment by channel/property
-Ability to measure return-on-investment (ROI) by channel/property
-Technology and tools utilized to manage channels/properties
-Resource/Personnel allocation and/or fees paid to third parties to manage channels/properties
-Prioritization of challenges in managing channels/properties
As always, in return for your time and participation in the survey, you will receive access to a free, advance copy of the in-depth report, normally worth $400, when it is published. You will also be eligible to win a new iPad 3, courtesy of SEMPO, or a FREE All-access pass to SMX West in San Jose, CA, March 3-5, 2015, courtesy of Third Door Media.
So now that you’ve read this far, why not take the few extra minutes to take the survey now by clicking here: http://www.etouches.com/esurvey/sempo