What Search Engine Marketers Mean When They Discuss Quality

by • August 14, 2019 • SEO for Your AgencyComments (0)195

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The SEO landscape is in constant flux. Without constantly keeping tabs on the industry it can be difficult to know for certain what the search engines are looking for. Regardless of your skillset or level of understanding with regards to Google’s algorithm, one thing’s for certain: quality matters.

Quality matters in every sense of the word. Be it the links you acquire or the words you write. Without a strict emphasis on quality and an SEO plan that focuses on value, your rankings will suffer.

This article, developed alongside Charlotte SEO, will help you understand what defines quality in the Internet marketing industry.

What are quality inbound links?

Inbound links (backlinks) are links that direct to your website. The power of inbound links relies on various factors. And the more powerful they are, the more “authority” Google will give your website. While domain authority and page authority used to be metrics that carried weight, nowadays they have little relevance.

An even greater factor that determines the quality of an inbound link is its relevancy. A link from a website with a low DA and PA means very little if the on-site content isn’t related to your niche. That’s why, when you’re conducting outreach, it’s better to focus your efforts on attaining links from websites that would actually benefit your own.

What is quality content?

Make no mistake. Content doesn’t just mean blog posts and articles. Content is essentially everything that is hosted on your website. Good writing alone isn’t enough. In order to truly reap the benefits of quality content you must ensure your images, videos, and games all offer something of value.

The best way to assess the quality of your own content is to ask yourself the following questions:

  1. Am I presenting new information?
  2. If this information relevant to my website?
  3. Can people access this information somewhere else?

If you answer “no” to any of the above questions, then it’s likely that your content isn’t “special” enough. Quality isn’t about how well you write, it’s about how well your information can be absorbed and shared.

What are quality keywords?

Not all keywords and phrases are equal. If you’re in the business of ecommerce, you should focus on keywords that will lead to sales, rather than keywords that are broad and unfocused. It’s important to target visitors from various stages of the sales funnel to ensure you’re casting a wide net, but still driving visitors towards that final goal of spending.

Never try and cheat the system by excluding prepositions. Google’s algorithm is highly advanced and writing grammatically incorrect sentences for the sake of boosting rankings for certain search terms will not help. In fact, all this will do is harm readability and make you look unprofessional.

What is quality on-page SEO?

Search marketers will often underestimate the power of on-page SEO, considering it to be dated and irrelevant. This isn’t the case. While it might not hold as much weight as it used to with regards to meta data, keyword densities and on-page linking, these elements are still important to consider.

Ensure your meta data is up-to-date and readable. More often than not, this is the first thing people will see when they find your website on Google. Ensure you are targeting highly relevant keywords within your content, and use hyperlinks to link to other pages to help visitors navigate your website quickly and efficiently.

Quality is broad and subjective. People generally don’t know what they want until they’ve found it. Contrary to the above, you can’t always manufacture quality; however, you can always give it your best. While these steps are a great starting point and minimum standard to aim for, you should always try to go the extra mile and explore new and unconventional ways to develop your online brand.

If you’re based in Charlotte, NC and are looking for SEO advice from a leading Internet marketing company, visit Charlotte SEO: Directions to Charlotte SEO.

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